FDM is derived from their company name FunDaMental which, in one word, summarises the principle aims for every product they produce: Central, Crucial, Essential, Integral & Vital. FDM produce a range of high-quality hoodies and varsity jackets in men's, women's and kid's sizes. Its product range is aimed at the collegiate and University market and has been very well received since its launch in 2012. Right from the outset, FDM has listened to their customer's feedback, to ensure FDM is providing exactly what they wanted, especially in terms of quality, choice and value, so new products, more colours and additional size options were added.